Media News

• SNA Suburban Market Research Study

  SNA recently commissioned the Reynolds Journalism Institute at the University of Missouri to conduct random telephone interviews of more than 2,600 adults in suburban areas of 11 DMAs across the U.S. The study examines suburban adults. demographics, local newspaper readership, use of advertising information, shopping habits and purchase intentions. Research findings available for free download.
  (visit SNA Resources to get the report)

• Future of local news more than paid content

  Article highlights economics of paid content and asks 2 great questions. How do we reinvent local community on the web? How do we reinvent the local marketplace online?
  >> View Details

• Interactive Overtakes Newspaper Ad Spending

  Good data on how interactive marketing dollars are estimated to surpass display ad dollars
  >> View Details

• Embrace the Linked Economy Video

  A conversation about print journalism in the digital age with Arianna Huffington of Huffingtonpost.com and Tom Curley of the Associated Press
  >> View Details

• The State of The News Media Annual Report

  In the last year, the trends reshaping journalism didn't just quicken, they seemed to be nearing a pivot point.The pace of change has accelerated...
  >> View Details

• Newspaper of the future presentation

  A great presentation regarding the potential future direction of the newspaper industry. How to engage their audience, potential new business models, and how to leverage user generated content.
  >> View Details

• CNN Newspapers in trouble and why online newspaper communities are the future

  Video explains need to reconnect with local communities, attracting new audiences and discussing new business models.
  >> View Details

• The future of social networks

  Social networks will be like air. Social media will be everywhere you want it to be engaging around content you care about.
  >> View Details

• World Association of Newspapers - Shaping the Future of the Newspaper Community

  Interesting document on digital trends in online media. Discusses how involving the consumer creates a bond and increases their loyalty.
  >> View Details

• Future Trends for Publishers

  Excellent data on traditional media trends. Breaks down international media consumption and newspaper circulation.
  >> View Details

• National Newspaper Association of America | Keynote speakers on new publishing models and strategies

  Executives from newspapers who are rethinking the traditional publishing model share the strategies and results from product transformations at their own companies.
  >> View Details

• Social media is changing all the rules

  Document highlights why traditional media companies need to embrace social media to evolve and survive.
  >> View Details

• Newspapers not dead yet by National Review Online

  Provides a historical look at the newspaper industry through present day.
  >> View Details

• Eye on Digital Media: Publishers And Online Newspaper Community Values

  Article speaks to how community can be built around professionally created content. "More than just adding a scroll of comments, let users easily recommend content to one another or easily rate the article itself."
  >> View Details

• End Times

  Highlights the urgent need for new business models and the importance to have a web model that embraces local communities.
  >> View Details

• Did you Know? | Video of Technology Trends

  A very popular video that shows just how quickly technology and the internet in particular are changing the world we live in.
  >> View Details