Product Description

Is your CMS ready for the Attention Age?

The rise of social networking sites like Facebook, self publishing tools like blogs and YouTube have empowered the internet user to produce and promote their own content. News aggregators and 'mashup' sites are extracting news from several sites to create a custom news experience. With so much information at their fingertips and many ways to consume it, news organizations are struggling to get some of the attention of the online user.

Internet users expect to interact with the news, share it with friends and create their own content. Sites that can't keep up with this will lose to ones that can.

Konnects Platform

The Konnects platform combines easily embeddable widgets to add or enhance the social media capabilities of your current CMS system. The widgets are powered by a community supporting an integrated user database, central event system, user feedback through rating and comments and user generated content with image and video uploads and forum postings. Integration with popular services like Twitter and Facebook help to promote your community beyond your site.

Get to know your readers

You are not storing your subscribers in your print publishing software then why limit your online readers to your web CMS? Konnects helps you build a central user database providing one account for your users to use the features on your site.

All Konnects features integrate with the same user database providing your readers with one account to leave comments, post events, subscribe to your newsletter or join an interest group. Deep integration with other services like Facebook, Gmail, Twitter, LinkedIn and Yahoo allow readers to join your community with an account they already have simplifying registration.

Once they are part of the community they can connect to others, invite their friends or share content like events, your news articles, images and videos with friends on their social network sites.

The Konnects application interface allows other software and widgets on your site to leverage the existing user database avoiding the need for multiple accounts.

Users can fill out their profiles to promote themselves in the community and at the same time supply you with more demographics for your advertisers.

Offer service organizations, high schools and other local groups a place on your site

Chamber of Commerce, Rotary, Sport Clubs or local High Schools people read about it in your news paper, but online they swerve of to home pages, Facebook Fan Pages etc. With Konnects you can combine your local news about these organizations with a dedicated 'fan' page for them. Members can show their support by becoming a member online, interact with the organization and provide feedback on news content you provide about them. You can create dedicated pages for high schools to list the articles you write about their sport teams and make them highly interactive by linking them to a dedicated community for the school under your organizations' brand. This is a great way to make your site the hub of the local community again.

Hear the community

Forums, commenting, member broadcasts and rating features allow community members to provide feedback on your content, organization, local businesses and media shared by other community members. Use the member messaging features to poll your readers about community issues.

Business Promotion

Local businesses can setup a profile in your community highlighting their products and services with images and videos. Community members can search for and interact with the businesses through their business page and leave recommendations. The Konnects Media service easily integrates with your existing ad server so that you can offer business owners a way to promote their profile videos as ads across your site.

Community Event Calendar

Provide your community with a central calendar. Simplified registration and self service event posting reduce time your staff spends on managing events. Mix events within your existing site search results. Share events on Facebook or other social networks.

Event organizers can invite people and track attendees. Attendees can leave feedback and upload videos and photos from the event.

Export event data to popular formats like RSS and XML. Easy import into publishing applications like Adobe InDesign™ reduces time spent to get your online events into print.

Improve online ad revenue

Is your online ad sale an afterthought of the print version? Although online ads won't create the same revenue as print ads used to, many publishers have not yet explored the full potential. The Konnects platform comes with an ad server (or integrates with your own). Our experienced staff will work with you to get you setup with online ads, train your sales staff to sell online ads and even help you create an updated rate card.

If you are already selling online ads successfully then integrating the Konnects platform will increase your properties. New pages like profiles, events, and forums add to your inventory and the platform will help increase page views, bring new visitors and improve time on site to further improve your ad's performance. Our staff can help you explore additional places for ads like video ads and newsletters.

Self service ads allow business and individuals to promote their profiles throughout the site.

Social publishing

The Konnects platform integrates with the tools you already use on your site.

All activity generated in your community can be published to your Twitter account and Facebook Fan page. Add comments, events, member broadcasts etc. to these accounts to increase the variety and frequency of your posts to these services and grow your followers and fan lists.

Members can share their own activity and newspaper content with their friends on Facebook and other social networks.

Analytics

Use your existing Google Analytics account to monitor community statistics the same way you keep track of your current site.

Track campaigns to increase community registrations and monitor all activity within your community.

Easy Administration

The Konnects platform adds many new features to your site without the extra administration. Our focus is to make it as easy as possible to manage and implement the features. Our team will help you setup the community and can assist with web design, ad server configuration and CMS integration.

The use of community moderation, centralized content review, email alerts to editors and authors when users interact with your news content, automatic language and spam filters, human image and video screening etc. will help you reduce the time spent managing user generated content while reaping the benefits.